Service design

Designing services for the big picture and micro moments

Decorative image

We take a human-centred approach to service design, and co-design solutions with and for your users.

This allows us to take a holistic view of the macro and micro moments to stitch together all the moving parts that make up your desired future service — from user interactions to backstage processes and system functionality.

Strategic design & vision

We bring fresh eyes to your strategic objectives to shape your service vision.

  • Market scan
  • Blue sky visioning workshops
  • Strategic choices
  • User personas
  • Policy and legislation translation

Current state assessment

Surface key pain points that users face (both customers and internal teams) to identify opportunities for uplift.

  • Baseline user research
  • Current state journey mapping
  • Pain point analysis
  • Ecosystem mapping

Future state design

We’ll guide you through a human-centred design process to define the future state service experience.

  • Co-design workshops
  • Future state journey mapping
  • Concept design & testing
  • Service blueprinting
  • User stories & requirement gathering

Service design capability

We’ll help you establish service design capability within your organisation to embed human-centred practices.

  • Human-centred design ways of working
  • Foundational design templates
  • Embedded design resources to supplement client teams

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