When the founding partner retired from TSB Advisory, the consultancy entered a new chapter of its story.
The partnership knew they needed more than a brand reset. They needed a new identity.
This meant a rebrand along with a new name that:
The partnership team discussed name options for months before bringing Jude on board to help clear the noise and land on the right direction.
Taking a co-design approach, we worked alongside the team to craft a brand that balanced the company’s rich history and credibility, whilst keeping it approachable and contemporary
Radburns are an urban planning concept visible throughout Canberra.
Homes face each other across open communal spaces, fostering natural interaction between neighbours. It’s more than a clever design reference – it’s the perfect metaphor for how the consultancy operates: creating open channels for direct meaningful relationships between government and private sector.
Together we landed on this name through a workshop we facilitated with the client. We believe the best ideas are already in the room. Our role isn’t to impose solutions, but to create the right conditions to spark breakthroughs.
Targeted creative pre-work helped prime the client’s thinking, which we built on and stress-tested in the session. Each promising direction was checked for business name and domain availability to prevent late-stage roadblocks.
We turned the workshop’s output into brand recommendations, giving us the clarity and direction needed to take the next step: design the brand’s visual identity.
The brief was clear: A timeless logo that aligned with the gravitas of a credible services firm, without political associations.
We designed three options, with the chosen concept being a bespoke monogram crafted just for Radburn Partners. The logo is a refined, enduring mark that stands the test of time. Built on simplicity and strong design fundamentals, it communicates trust, professionalism, and sophistication without relying on temporary trends.
Paired with a subtle brand pattern, the full logo kit adapts to different uses while keeping the brand consistent and recognisable.
We created a full suite of branded assets to support the client’s transition to this new name and visual identity. This included:
The newly minted, Radburn Partners, also needed a clean, responsive site to reintroduce themselves to the world.
We kept things simple – building a single-page website in Webflow, featuring staff profiles and a clear statement of who they are and what they stand for.
Using Webflow empowered Radburn to make the changes themselves, and we provided training to give them the confidence and skills to do so.
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We acknowledge the Ngunnawal people as traditional custodians of the ACT and recognise any other people or families with connection to the lands of the ACT and region. We acknowledge and respect their continuing culture and the contribution they make to the life of this city and this region.
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